Ovi Store continues to build a strong foundation

Published by Rafe Blandford, Ewan Spence at 20:54 UTC, April 13th 2010

With over two thirds of users choosing to be billed through their mobile phone account (where available), and 90% of users able to use their own language, it's getting harder and harder for everyone to ignore the Ovi Store. It's on an upward curve of adoption by users, developers and networks, and now welcomes China into the Top Ten list of active countries.

Of course people are going to zero in on the headline figure of downloads (1.6 million per day), but Mobile Perry shares a number of other interesting data points in his March update. Rather than look at the height of the tower block, you should be looking at the foundations and how expansive they are becoming:

  • Publishers from 80 countries.
  • More than 100 devices are supported.
  • Support for 30 languages, with 90% of visitors able to use their local language. 
  • 80% of visitors can purchase content in a local currency.
  • 66 operators in 19 countries supporting integrated mobile billing.
  • The most active countries in alphabetical order are: China, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK and Vietnam 

The Ovi Store is growing at a nice rate, there's still plenty of room for improvement, but it is growing, becoming an increasingly desirable option for developers every day.

See also Mobile Perry's updates for the first five months (2009),  January 2010, and February 2010. Mobile Perry is the personal blog of Bill Perry, Senior Services Marketing Manager for Forum Nokia.

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